Modern storytelling serves as the foundation for many publications. It produces manifold content on various levels. This way, each individual story is shared across numerous platforms and media.

For the Lufthansa Miles & More worldshop, this approach has resulted in large-format magazines, blogs, websites, podcasts, and inflight entertainment content. Furthermore, it encompasses social media formats, VR films, campaigns, events, calendars, and various advertisements.

Here's an overview.